A multidisciplinary
designer driven by strategy, innovation & empathy.
Hello, I'm Ayushi.
I work across service design, systems thinking, and visual strategy to translate complex challenges into clear, meaningful solutions.
Currently based in the Netherlands.
Selected Case Studies
How can we lower the threshold to healthcare for low-income communities in the Netherlands?
BRIDGE
A systemic UX intervention reframing
help-seeking in Dutch preventive healthcare.
UX Strategy
Systemic Design
Healthcare
Service Design
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Strategic Design
Behaviour Design
Climate
Service Design
How can the Netherlands Red Cross inspire long-term climate action among young families?
Climate Hero Week
Strategic design studio project exploring behaviour change, education, and positive engagement for climate action.
Strategic Design
Accessibility
How can design education be made accessible in low-resource schools?
Curriculum & visual learning systems for vocational students.
Strategic Design
Accessibility
How can design education be made accessible in low-resource schools?
Curriculum & visual learning systems for vocational students.
Strategic Design
Behaviour Design
Climate
Service Design
How can cultural systems stay relevant across generations?
Weaving Narratives
Research-led branding & visual strategy for a public craft institution.
Testimonials
"she consistently impressed with her diligent work ethic, exceptional design skills, and impeccable sense of aesthetics."
Dr. Suruchi Mittar
Board Advisor & Startup Mentor
| ESG & Retail Ecosystem Architect
"Ayushi is a creative and driven professional with a strong work ethic, adaptability, and a collaborative mindset."
Nargiz Zaidi
Head | Apparels
Centre of Excellence for Khadi