
Designing is not just a profession for me - it's a form of creative expression that I thoroughly enjoy. My ideation process involves getting my hands dirty and diving headfirst into the project at hand. With a deep-rooted belief in empathy-driven design, I strive to keep the user at the forefront when designing brand identities and strategies. My goal is to create designs that establish a deep emotional connection between the users/audience and the brand, leaving a lasting impact. As a problem solver and a creative at heart, I place equal emphasis on both aesthetics and functionality, ensuring a seamless balance in every design I create.

Ayushi Acharya
Communication Designer
Email:
I'm a multidisciplinary designer with a hands-on, empathetic, user-driven approach. I specialize in branding and illustration and love to infuse creativity and innovation in every project.
A Bit About Me
Designing is not just a profession for me - it's a form of creative expression that I thoroughly enjoy. My ideation process involves getting my hands dirty and diving headfirst into the project at hand. With a deep-rooted belief in empathy-driven design, I strive to keep the user at the forefront when designing brand identities and strategies. My goal is to create designs that establish a deep emotional connection between the users/audience and the brand, leaving a lasting impact. As a problem solver and a creative at heart, I place equal emphasis on both aesthetics and functionality, ensuring a seamless balance in every design I create.
Work Experience
Communication Designer
July 2022 - Present ( 10 months )
Graduation Project
Jan 2022 - April 2022 ( 4 months)
Centre of Excellence for Khadi
Set uo by KVIC, Ministry of MSME in association with NIFT
Communication Design Intern
Jun 2021 - Aug 2021 (3 months)
ODC - Odisha Design Council
Freelance Graphic Designer
Mar 2021 - Apr 2021 (2 months)
Gomopy
Co-Founder and Creative Designer
December 2020 - January2021
Bluji
Experience:
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Designed a wide array of print collaterals (invites, brochures, etc.) and visually stunning videos for CoEK.
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Successfully created a cohesive visual language and identity for the organization.
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Demonstrated strong project management skills and ability to work independently.
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Collaborated with colleagues to define a social media strategy that effectively communicated CoEK's values and ethos.
Objective:
To obtain a visual design role that leverages my creative abilities and strong project management skills.
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Skills:
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Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
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Strong visual design and typography skills.
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Experience with project management
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Excellent communication and interpersonal skills.
Objective:
To secure a communication design role where I can leverage my skills to create impactful designs.
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Experience:
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Worked on the design and development of communication materials for Odisha Design Week (ODW), an international design week held in Odisha.
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Created social media graphics that successfully promoted the event across various digital platforms.
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Designed a series of illustrations for ODW media communication, which received positive feedback from both the team and the audience.
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Collaborated with the team to ensure that all communication materials were in line with the ODW brand guidelines.
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Demonstrated proficiency in using design software such as Adobe Illustrator and Photoshop.
Skills:
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Strong design skills with an eye for detail.
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Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
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Excellent illustration skills.
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Ability to work collaboratively and meet deadlines in a fast-paced environment.
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Good communication and interpersonal skills.
Objective:
To obtain a freelance graphic design role where I can leverage my creative abilities to create visually compelling designs.
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Experience:
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Designed an Instagram post template and grid for Gomopy, a local wellness brand.
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Created a template that successfully captured the essence of purity that Gomopy stood for, while also ensuring that it was authentically local.
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Demonstrated proficiency in using design software such as Adobe Illustrator and Photoshop.
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Maintained open communication with the client throughout the project to ensure that all design requirements were met.
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Delivered the project within the given deadline.
Skills:
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Strong design skills with an eye for detail.
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Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
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Ability to create designs that align with a brand's vision and values.
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Good communication and interpersonal skills.
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Ability to work independently and manage multiple projects simultaneously.
Objective:
To obtain a freelance graphic design role where I can leverage my creative abilities to create visually compelling designs.
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Experience:
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Co-founded Bluji, a craft cluster project aimed at uplifting Blue Pottery artisans and raising awareness about the craft.
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Designed and developed a month-long campaign that included Instagram marketing, showcasing the products and the craft to a pan-Indian audience.
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Successfully delivered Blue Pottery products worth ₹20,000 to the customers.
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Created an Instagram filter and developed engaging campaign ideas that promoted the brand and the craft.
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Designed illustrations and graphics that aligned with Bluji's branding and messaging.
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Managed the project and collaborated with artisans and stakeholders to ensure the success of the campaign.
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Skills:
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Strong design skills with an eye for detail.
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Proficient in Adobe Creative Suite and other design software.
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Experience in project management and client relationship management.
Skills:
​​
-
Strong design skills with an eye for detail.
-
Proficient in Adobe Creative Suite and other design software.
-
Experience in project management and client relationship management.