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Designing is not just a profession for me - it's a form of creative expression that I thoroughly enjoy. My ideation process involves getting my hands dirty and diving headfirst into the project at hand. With a deep-rooted belief in empathy-driven design, I strive to keep the user at the forefront when designing brand identities and strategies. My goal is to create designs that establish a deep emotional connection between the users/audience and the brand, leaving a lasting impact. As a problem solver and a creative at heart, I place equal emphasis on both aesthetics and functionality, ensuring a seamless balance in every design I create.

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Ayushi Acharya

Communication Designer

Email:

I'm a multidisciplinary designer with a hands-on, empathetic, user-driven approach. I specialize in branding and illustration and love to infuse creativity and innovation in every project.

A Bit About Me

Designing is not just a profession for me - it's a form of creative expression that I thoroughly enjoy. My ideation process involves getting my hands dirty and diving headfirst into the project at hand. With a deep-rooted belief in empathy-driven design, I strive to keep the user at the forefront when designing brand identities and strategies. My goal is to create designs that establish a deep emotional connection between the users/audience and the brand, leaving a lasting impact. As a problem solver and a creative at heart, I place equal emphasis on both aesthetics and functionality, ensuring a seamless balance in every design I create.

Work Experience

Communication Designer

July 2022 - Present ( 10 months )

Graduation Project

Jan 2022 - April 2022 ( 4 months)

Centre of Excellence for Khadi

Set uo by KVIC, Ministry of MSME in association with NIFT

Communication Design Intern

Jun 2021 - Aug 2021 (3 months)

ODC - Odisha Design Council

Freelance Graphic Designer

Mar 2021 - Apr 2021 (2 months)

Gomopy

Co-Founder and Creative Designer

December 2020 - January2021

Bluji

Experience:

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  • Designed a wide array of print collaterals (invites, brochures, etc.) and visually stunning videos for CoEK.

  • Successfully created a cohesive visual language and identity for the organization.

  • Demonstrated strong project management skills and ability to work independently.

  • Collaborated with colleagues to define a social media strategy that effectively communicated CoEK's values and ethos.

Objective:

 

To obtain a visual design role that leverages my creative abilities and strong project management skills.

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Skills:

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  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).

  • Strong visual design and typography skills.

  • Experience with project management

  • Excellent communication and interpersonal skills.

Objective:

 

To secure a communication design role where I can leverage my skills to create impactful designs.

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Experience:

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  • Worked on the design and development of communication materials for Odisha Design Week (ODW), an international design week held in Odisha.

  • Created social media graphics that successfully promoted the event across various digital platforms.

  • Designed a series of illustrations for ODW media communication, which received positive feedback from both the team and the audience.

  • Collaborated with the team to ensure that all communication materials were in line with the ODW brand guidelines.

  • Demonstrated proficiency in using design software such as Adobe Illustrator and Photoshop.

Skills:

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  • Strong design skills with an eye for detail.

  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

  • Excellent illustration skills.

  • Ability to work collaboratively and meet deadlines in a fast-paced environment.

  • Good communication and interpersonal skills.

Objective:

 

To obtain a freelance graphic design role where I can leverage my creative abilities to create visually compelling designs.

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Experience:

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  • Designed an Instagram post template and grid for Gomopy, a local wellness brand.

  • Created a template that successfully captured the essence of purity that Gomopy stood for, while also ensuring that it was authentically local.

  • Demonstrated proficiency in using design software such as Adobe Illustrator and Photoshop.

  • Maintained open communication with the client throughout the project to ensure that all design requirements were met.

  • Delivered the project within the given deadline.

Skills:

​

  • Strong design skills with an eye for detail.

  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

  • Ability to create designs that align with a brand's vision and values.

  • Good communication and interpersonal skills.

  • Ability to work independently and manage multiple projects simultaneously.

Objective:

 

To obtain a freelance graphic design role where I can leverage my creative abilities to create visually compelling designs.

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Experience:

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  • Co-founded Bluji, a craft cluster project aimed at uplifting Blue Pottery artisans and raising awareness about the craft.

  • Designed and developed a month-long campaign that included Instagram marketing, showcasing the products and the craft to a pan-Indian audience.

  • Successfully delivered Blue Pottery products worth ₹20,000 to the customers.

  • Created an Instagram filter and developed engaging campaign ideas that promoted the brand and the craft.

  • Designed illustrations and graphics that aligned with Bluji's branding and messaging.

  • Managed the project and collaborated with artisans and stakeholders to ensure the success of the campaign.

  • Skills:

  • Strong design skills with an eye for detail.

  • Proficient in Adobe Creative Suite and other design software.

  • Experience in project management and client relationship management.

Skills:

​​

  • Strong design skills with an eye for detail.

  • Proficient in Adobe Creative Suite and other design software.

  • Experience in project management and client relationship management.

Creating designs that truly connect, leaving a lasting impression that's hard to forget!

© 2023 by Ayushi Acharya

Let's get in touch!

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