Bluji : Branding & Social Media Campaign

As the co-founder of Bluji, I had a vision to uplift Blue Pottery artisans and raise awareness about the craft. To achieve this, our team designed and developed a month-long marketing campaign that utilized Instagram to showcase Bluji's products and generate interest in Blue Pottery among a pan-Indian audience.

I was thrilled to see the success of the campaign, with customers ordering Blue Pottery products worth ₹20,000. To further promote the brand and the craft, we came up with engaging campaign ideas and designed an Instagram filter that helped increase brand awareness and engagement.

I also created illustrations and graphics that aligned with Bluji's branding and messaging, helping to create a cohesive visual identity across all marketing channels.

Overall, I am proud of the impact that Bluji has made, empowering and supporting Blue Pottery artisans while spreading awareness about this traditional craft.